Red Vespa to Fight HIV / AIDS

Piaggio Group concerned in danger of HIV / AIDS through cooperation with (RED) to raise funds to finance a program to combat AIDS. Also present at the launch collaboration Piaggio and (RED) is Bill Gates as the representatives of the Bill & Melinda Gates Foundation, which is one of the major global organizations that fight for the health and welfare in developing countries.

Vespa, two-wheeler brand most famous and beloved in the world, will be present as a vehicle (RED). From each sale of these units, worth $ 150, or about $ 2 million will be donated to support the activities of the Global Fund against AIDS, Tuberculosis, and Malaria. Through this opportunity, two global brands that are known all over the world cooperate in the struggle to create a world without any more children born with the HIV virus.

The cooperation that we have built with (RED), one of the recognized institutions in the world, again showed the commitment of Piaggio in this sphere, "said Piaggio Group Chief Executive Officer and Managing Director, Roberto Colaninno. He adds," We are very excited and proud to selected by (RED) for representing the automotive sector as their partner. This cooperation will be a global collaboration between the two organizations most recognized in the world as a symbol of professionalism and excellence. "

Vespa (RED) will be displayed at the next EICMA show in Milan on 10- 13 November. Meanwhile, yesterday, Vespa (RED) has exhibited at a glance, in Rome for the Global Fund at the National Institute of Health.

Vespa produced in cooperation with the (RED) will be marketed in Europe, Asia, the Pacific and the United States. The first wave of Vespa (RED) will be on sale in December 2016, coinciding with the campaign Shopathon (RED).

"We are very honored by the presence of Piaggio in the fight against AIDS through the launch of the iconic scooter (Vespa) which is very important to the fundraising activities of the Global Fund," said Deborah Dugan, CEO of (RED)In addition, the Piaggio Group is also very sensitive on the issue of protection of children's health. In this regard, recently, initiatives Vespa For Children, an international charity, in collaboration with the Bambino Gesù Hospital of Rome, opening a medical surgical program at the National Children's Hospital of Hanoi in Vietnam.